Classic Dallas Wedding Photography With A Modern Twist.
At Epic Dallas Wedding Photography we believe that you should never have to choose between quality & affordability. We know that you have your own unique love story and you definitely have your own style. You might like modern photography, you might like traditional photography with a minimalist approach to editing, or you might like a more photo-journalistic style, but we know you won’t like a generic style for the most customized day of your life. Your wedding day should be all about you.
With a photography team that has been voted by TheKnot.com as the “Best of Weddings” and leadership team that has been named by the U.S. Chamber of Commerce as the “National Blue Ribbon Quality Award Winner” our team will capture the romance, joy, and emotion of your wedding day. Explore our website or call us today to discover the Epic Style that fits you andyour personality best.
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Jun13
Dallas Wedding Photographers – Understanding Depth of Field
Understanding Depth of Field by Jake Aldrich of Epic Dallas Wedding Photography A big read…
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Jun13
Dallas Wedding Photographers – Camera Lenses Part 2
Camera Lenses Part 2 by Jake Aldrich of Epic Dallas Wedding Photography This continues read…
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Jun13
Dallas Wedding Photographers – Camera Lenses Part 1
Camera Lenses Part 1 by Jake Aldrich of Epic Dallas Wedding Photography Camera Lenses read…
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Apr18
Dallas Wedding Photographers – The Rule of Thirds Part 2
The Rule of Thirds Part 2 by Jake Aldrich of Epic Dallas Wedding Photography read…
Company Profile
Experience the Epic Difference:
At Epic Photography it is our passion to provide you with wedding photography that is just as Epic as you are. By combining creative photography, sophisticated editing technology and uncompromising standards of professionalism, Epic is changing the way brides from coast to coast experience wedding photography. When working with Epic you will be able to decide which style is most appropriate for you and your personality. Do you want photojournalistic wedding photography? Do you prefer modern, creative, fashion, or artistic photography? Do you desire classic wedding portraits? At Epic the choice is yours.
What Is Epic Photography?
Epic [ep-ik] – adjective – heroic; majestic; impressively great.
At Epic Dallas Wedding Photography we believe that your life has a profound meaning to it. We believe that your life is impressively great, and thus we believe every bride deserves to have Epic wedding photos regardless of your budget.
The Epic Photography Satisfaction Guarantee:
Our 100% Satisfaction Guarantee gives you the peace of mind that we are going to deliver the products and services in the most Epic way possible.
**For more information about Epic Photography call us today at 214.272.2333
Everything You Would Ever Want To Know About Wedding Photography:
The term “wedding photography” is the photographing of activities that are related to weddings. Wedding photography refers to all photos that are taken of the couple before the actual marriage (wedding announcements, the facebook profiles, the Facebook wedding invitations, etc…) as well as the actual photographing of the wedding and the wedding reception. Over the years wedding photography has become a major commercial industry in the United States and throughout the world. Because brides and grooms generally only get married once, the demand for wedding photography remains high. Brides and grooms want to make sure that they get the best photographer for the “best day in their life” (up to that point). Today wedding photography is the major revenue source that props up many photography studios and operations throughout the world.
Over the years, the profession known as wedding photography has continued to evolve along with photography technology itself. Since the photographic art form was invented in 1826 by Joseph Nicephore Niepce, much has changed. In the first few years after the invention of the photography art form most couples did not hire a wedding photographer. The cost was prohibitive and thus it was only used by the elite families of high society. In fact, most people did not even pose for formal wedding photos during the wedding until the latter half of the 19th century. However, many couples would pose in their best clothing before or after a wedding. This all began to change in the late 1860s. During this time, more and more couples began posing in their wedding attire. Some affluent couples of the day would even hire a photographer to come to their wedding venue.
During this time photography equipment was much more bulky than the equipment used today. Thus, wedding photography was mainly a studio related practice for much of the late 19th century. Even as the technology continued to improve many couples still elected to only pose for a single wedding portrait. During the 1880s wedding albums began to become more and more commonplace. With this new advance in wedding photography the photographers began to include more and more photos of the wedding party. Often times, the wedding gifts would be displayed and captured in the photographs as well. People during this time finally began to embrace many of the common wedding photographs that we see today. During the early 20th century, the invention of color photography began to become more and more available.
However, with the invention of color photography there was a problem. The colors were very unreliable and they were very expensive. Thus, not too many young couples were excited about the idea of “paying an arm and a leg” for photos that had the potential to look alien-like in many respects. During this time most couples continued to stay with the trusted black and white wedding photos. The whole idea of capturing the wedding as an “event” did not really came about until after World War II. During this time photographers throughout the world began to use the film roll technology and the numerous highly-improved lighting techniques that were becoming available with the invention of the compact flash bulb. Photographers during this period often began to randomly show up at weddings. After the wedding, they would try to sell the photos to the couples whom they had photographed. This bold approach to profiting from wedding photography began to change wedding photography forever.
As this new revenue source began to become more and more abundant the competition forced the studio photographers to begin working their magic on location. At first the studio photographers brought incredible amounts of bulky equipment, which ultimately limited their ability to actually record the event. Even the photos that were considered to be “candid” were usually staged during this time period. “Hold her like this.” “Stand like that.” “Tilt your heads forward.” Phrases like this could be heard at wedding and reception venues everywhere. In the 1970s this all began to change. We cannot prove it, but we do believe that John Travolta, the Bee Gees and Marvin Gaye had something to do with this. During this time of disco dancing and romancing, the modern approach to wedding photography that is common place today began to emerge. Photographers began capturing weddings with a more “candid” approach. Many photographers began to believe that they were simply there to “document” the events of the night in a creative way versus the old belief that they were there to actually create posed situations by instructing couples how to stand, where to stand and what they should be doing.
Photography Technology:
During the “film era” (as it now known), professional photographers preferred the incredible color negative film and medium-format cameras, especially the one produced by the Hasselblad Company. However, now most weddings are captured with the digital SLR cameras. Today the digital cameras provide numerous conveniences that allow a skilled photographer to take your wedding photos to the next level. Today’s cameras provide ultra-quick detection of lighting mishaps and the various debacles that a photographer will encounter on any given night. This quick detection allows a photographer to have increased control over nearly all creative aspects of the final wedding photography product.
Today, photography industry is at a cross-roads. Film use is drastically diminishing, yet some photographers continue to shoot with film as they claim to prefer the pure, aesthetic film look. Some photographers claim that negative film actually captures more information than the digital technology available today. There are even other photographers that refuse to use a calculator as they believe that the abicus provides them with a better “count for their money.” However, we think that we can all agree that digital technology certainly minimizes the opportunity for exposure errors. Although today’s digital cameras do allow for differentiating exposure latitude (based on the manufacturer’s preferences), the overall quality of the photographs has gone up while the photographer’s margin for error has gone down. Today all forms of RAW (the RAW IMAGE FORMAT) digital photos are ever improving at speeds that are mind-boggling. As Canon and Nikon continue to compete for market share the quality of the cameras being produced continues to improve.
Today the photography technology is improving in all areas. Remote triggers and flashes are improving exponentially as well. Today wedding photographers are now able to actually take advantage of the “traveling light” while using their creativity to adjust the lighting to create the special effects that they are picturing in their mind’s eye.
The 2 Primary Approaches Found In Today’s Wedding Photography:
There are basically two primary approaches to wedding photography that are well known today. These are “traditional” and “photojournalistic.” For some reason aquatic and aerial photography has not quite caught on yet. The traditional wedding photography style of today provides the bride with more classically posed shots and images. This style of photography requires a great deal of interaction from the photographer on the day of the wedding. However, in photojournalistic wedding photography the wedding photographer actually takes his cues from the movements of the couple. The photojournalist wedding photographer focuses on attempting to achieve the editorial reporting styles commonly used in the media. The photographer works to capture candid moments as they happen. This style of photography requires more skill because the photographer must capture the necessary candid events as they happen in a way that is both flattering and genuine to the couple and their relationship. An unskilled photojournalistic wedding photographer can take photos that show the couple looking awkward at all times.
A third style which is just now beginning to become more popular in America is the fashion-based approach. At Epic Photography we enjoy this style greatly. In the contemporary/fashion-based wedding photography scene, photojournalistic images of the wedding special events are combined with posed images that are inspired by the editorial fashion photography styles that one would typically only expect to find in high-end fashion magazines such as Vogue, Cosmopolitan or Vanity Fair. This new style of photography also now involves more innovative and dramatic post-processing of images.
An interesting development that has been taking place lately in Asian countries such as China is wedding studio photography. Couples electing to utilize this style typically select a studio in a way that is very similar to how western couples actually choose their wedding photographer. The couple will then schedule an appointment for their in-studio or location-shoot. These shoots then usually become “glamour wedding shots.” Usually the couples will bring along a hair stylist and a make-up artist. During the shoot the couple will go through numerous outfit changes. They will continually change clothing and backgrounds all day until they have achieved the ultimate fashion photos they were striving for.
Although the word is often misused, the term “contemporary wedding photography” is used to describe wedding photography that is not of a traditional nature. The emphasis of “contemporary wedding photography” is to capture the romance and the story of the couple’s big day. The idea is to create photographs that allow the viewer to gain a new appreciation for the way that the actual wedding day was. Because the couple getting married is usually the main “viewer” of the wedding photos after the wedding they generally express appreciation that the nuances of their big day were captured with great detail by the camera. Over time, some people have mistakenly referred to “contemporary wedding photography” when referring to any photograph that was not posed or formal in nature. Today the advancement of digital photography and decreased prices of technology has allowed many people to begin offering their services as a wedding photographer, and this has been a bad thing for many couples.
Essentially today, there are college students all over the country who have been given a high-end camera, and now they are referring to themselves as wedding photographers. Because the technology has allowed many of them to create a semi-decent portfolio, they have begun marketing themselves over the internet. All is well until the day of the wedding when they completely miss the nuances of the wedding day because they are lacking of the experience found in a skilled and experienced wedding photographer. My friends, contemporary wedding photography is more than just taking pictures of groups of humans at wedding receptions. Skilled photography involves a firm understanding of composition, lighting, timing, the nuances of the wedding, and refined creativity.
Today, photography is an evolving art form just as it has been for the past 100 years. The landscape of wedding photography is radically changing and for the most part these radical changes are good for the brides and good for the photographers. Essentially, as technology is getting better and better it is allowing skilled photographers to take their craft to the next level. Photography is truly a creative discipline and the leaders in the industry (such as Epic Photography) are always sharing their ideas with the photography community as a whole. Over time as trends develop, some core elements of today’s wedding photography will fall to the way side, while other core fundamentals involving lighting and composition will remain the same.
Prints, Albums, Story Book Albums, Canvas Prints and Other Products:
Most wedding photographers operating in the United States today are offering some if not all of the following products and services:
- Candid Photography – This photography involves the anticipation and capturing of the candid moments that happen during a wedding ceremony and reception. Only a skilled photographer can capture the candid moments as they happen in a way that is flattering of the couple.
- Indoor photography – Indoor photography involves taking photos within the church, inside the house, in the studio, or within the venue location of choice.
- Outdoor photography – This type of photography usually involves the photographer and the subject taking photos in a beautiful park setting, in a downtown environment, near a wall that provides interesting texture or at some scenic location of choice by the couple.
- Posed photography – This type of photography involves posing the couple, posing the wedding party and posing anybody and everybody that the couple wishes to be included in their photo session. Although the majority of photographers today are leaning towards the photojournalist approach, most couples still do desire formal shots of their loved ones on their wedding day.
- Formal portraiture – Although this art form is declining exponentially in popularity, a formal portrait of a bride and groom can still be a gorgeous way to display a couple’s love for the entire world to see. Many couples elect to have their formal portraits out and on display as their guests arrive at their wedding reception.
- Digital services – Creating digital prints, post wedding editing, post wedding touch-ups, file backup and slideshow creation are just a few of the products offered by most of today’s leading photographers.
- Albums – Albums today often range from the traditional photo albums that have been around for twenty years to the more contemporary flush mounted photo albums. Today books produced by Graphi and Miller’s Photography Printing can run up costs in the thousands of dollars.
- Canvas prints – Just as wealthy couples used to commission prints of themselves and their families to be printed on beautiful canvases, brides of all budgets today can elect to have their photos printed on beautiful canvases.
Because we are living in America, there is a wide array of deliverables that couples can expect to receive from their photographers. Today, some photographers just include a CD of all of the photos that were taken. Some photographers do not provide their couples with a negative of their photos at all. However, today most photographers do provide some kind of proofs for their clients’ viewing pleasure. Today many photographers also provide an online proof gallery of all of the photos that were taken.
Today some photographers provide some beautiful and digitally designed “coffee table” albums, contemporary flush mount albums, hardbound books, scrapbook style albums, or a combination of the various things listed above. Albums may be included in some photographer’s packages and may not be included in others. Most photographer’s today charge based on the number of hours that they are “working” your wedding. At Epic Photography, we believe this idea is ridiculous. At Epic Photography we know that you have invited friends and family from all over the country to attend your wedding, thus you are going to want to see everyone. At Epic we are also aware the most brides living in the U.S. today invite 150 guests. With 150 guests and an average 4 hour reception, that leaves slightly more than 1.3 minutes per guest for you to visit. Do you deserve a little more than 1.3 minutes to talk with your friends and family on your wedding day? We believe so.
Today in the professional wedding photography market, most photographers allow their clients to purchase additional prints for their family and friends. Some photographers also now provide online sales options for their clients and their family and friends. Essentially your Mom, your cousin, your best friend and your Cousin Eddie can now go online to place the order of the photos they want as opposed to having to call you directly. This will save you time and money. You won’t have to mediate every order from every guest. You won’t have to worry about making sure that everyone gets a photo. You can now just direct your friends and family to your unique online gallery and they are all set, so you can get back to writing those thank you cards.
Many photographers today are now electing to include some high-resolution files of your photos in their wedding packages. These photo pros are allowing their clientele to get limited rights to reproduce these images for their personal use. Basically the couple could not go and use their photos on a huge billboard to promote their favorite deodorant of choice or some other commercial product, but they could go to Sam’s Club to print out a bunch of 4 x 6 photos if they wanted to. Not many photographers are releasing the files at this point, and those that do are generally charging a large amount for this service.
Most of the photographers who are in the business who do not wish to retain a copyright of their work, usually charge much more for their photography services. The photographer then includes the disk as part of their wedding photography package. The clients then have unrestricted use of the images and they can print out those photos for any use they desire. If they want to print out their photos and mount them on the Goodyear blimp to promote their wedding, they could do it. If they wanted to use their wedding photos to promote a product they could do this as well. In the country of Australia (which is known for its Vegemite), couples are given legal rights to their wedding photos as long as the photos were taken at a private function. So if a couple in Australia got married at a government run fair of some sort, they would not be given the rights to their photos. I bet that is really tough on the government-run-fair-wedding-photography-location business.
Today the wedding industry in America has now become one of the most elite forms of photography in the marketplace. The wedding industry is filled with the top names within the photography industry. Because a wedding is a one-time event, the photographer must always expect the unexpected. The photographer must be experienced with weddings and the nuances of photography as an art form. Shooting a wedding involves the photographer standing on their feet for hours and hours constantly looking for the perfect angle and that perfect moment for that once-in-a-lifetime wedding moment. The photographer must be constantly scanning the room looking for fabulous photography moments. A large part of being able to anticipate the candid moments as they happen is related to the level of pre-wedding planning that the photographer and the couple put into the months leading up the wedding. Communication and planning are absolutely critical. Providing the photographer with a timeline of the wedding and reception events must happen. The photographer must also be provided with a list of all of the family and friends that the photographer is expected to capture on film at some point. If you think that the photographer must get a photo of your Uncle Bill and your Aunt Bonnie, then you must communicate to the photographer before the event in writing.
Photographers must also be skilled in the nuances of tactfully leading the way through the reception. It is very important that your photographer is assertive enough to bring order to the a rowdy wedding party or to a large group photo shot in a way that is not offensive, but that gets the job done. Today many photographers also bring an assistant with them whose job it is to carry the equipment, to arrange guests, to fetch Redbulls, to assist with any clothing adjustments, and to hold the proper lighting equipment at the right time. Many photography assistants are photographers in training.
Professional Wedding Photography Organizations:
At Epic Dallas Wedding Photography we are also big fans of making sure that we interview our clients to find out what we are doing well and what we could do better at all times. Thus, we are not big fans of joining the various wedding photography associations that are out there. For some reason we are not big fans of going to events to share the secret sauce that makes our brides and grooms so happy. However, the following organizations are sincerely trying to improve the wedding photography industry and we respect that. The Professional Photographers of America (PPA), the Wedding and Portrait Photographers International (WPPI) and Wedding Photojournalist Association (WPJA) all work diligently to improve the wedding photography industry. WPJA awards an annual Photographer of the Year Award to recognize the best in wedding photojournalism. The WNBA is not affiliated with wedding photography in any way. Some of the standards and requirements for professional organizations vary, however membership often indicates that a photographer is insured. If a photographer is insured then they will have the money available to refund you the cash should photos be destroyed. Some of the professional organizations offer numerous annual conferences, training, awards, photography resources, product catalogs, various acronyms and things of value. In the UK those fun folks have a few main governing bodies that oversee the wedding photography industry. These groups are the Institute of Professional Photographers, the Society of Wedding & Portrait Photographers and the Master Photographers Association.
Resources and Various Links Relating To Wedding Photography:
- Photography Articles – Tips Professional Wedding Photographers Use
- Wedding Photography – Wedding Photography Is A Pre Lucrative Careeer In Photography
- Book Review – Photography Tips In “Captured By The Light”
- Wedding Photographer Captures Earthquake Moments
- For Wedding Photographers, Something New
- Style Makers – Martin Gardlin Wedding Photography
Below are links to Organizations we support:
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